App Store Keyword Generator
Sur App Store Keyword Generator
Our free online App Store Keyword Generator combines your app's category or function with common app-search language - free app, alternative to, for iPhone/Android, tracker - that reflects how users actually search app stores.
On iOS, Apple's dedicated 100-character keyword field (not shown to users) is the main lever alongside your app title and subtitle; on Google Play, your title and description do the work instead since there's no separate keyword field.
How to Use the App Store Keyword Generator
- Describe your app's core category or function, for example "habit tracker" or "budgeting app for students."
- Generate the keyword list and review the mix of function-based, comparison-based ("alternative to"), and platform-based phrases it returns.
- For iOS, select comma-separated single words and short phrases that fit within Apple's 100-character hidden keyword field, avoiding repetition of words already in your app title.
- For Google Play, pick the 2-3 strongest phrases and weave them naturally into your app title and the first lines of your description, since Google indexes that visible text rather than a hidden field.
- Re-run the generator periodically as you add features, since new functionality often opens up new search phrases worth targeting.
Indie app developers preparing a first App Store Connect or Play Console submission, and ASO-focused marketers doing a keyword refresh ahead of a version update, are the two groups who get the most direct use out of this tool.
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Frequently asked questions
Does this pull real App Store / Google Play search data?
No - neither store offers a public search-suggestion API. This combines your app's category/function with common app-search language (app, alternative to, free, for iPhone/Android) that reflects how users actually search app stores.
Where do app store keywords matter most?
On iOS, Apple's dedicated 100-character keyword field (not shown to users) is the main lever, alongside your app title and subtitle. On Google Play, there's no separate keyword field - your title, short description, and full description all contribute to search matching.
Should I include competitor app names as keywords?
Using genuine competitor brand names as keywords can raise trademark/policy issues on some platforms and is against Apple's guidelines to imply affiliation - safer to focus on the function/category terms this tool generates instead.
