Negative Keyword Generator
Sobre Negative Keyword Generator
Our free online Negative Keyword Generator produces a ready-to-paste negative keyword list, organized by category - job seekers, DIY/self-service searchers, free/bargain seekers, research-only searchers, and generic competitor terms.
Select the categories to exclude:
Negative keywords tell your ad platform not to show your ad for irrelevant searches, saving wasted ad spend on clicks that were never going to convert.
How to Use the Negative Keyword Generator
- Choose or enter the category relevant to your business - job seekers, DIY/self-service searchers, free or bargain seekers, research-only searchers, or generic competitor terms.
- Generate the ready-to-paste negative keyword list for that category.
- Review the list and remove any term that could plausibly still describe a real customer for your specific business.
- Paste the finished list directly into your Google Ads or Bing Ads negative keyword settings at the campaign or ad group level.
PPC managers use this tool when launching a new campaign, adding a baseline negative keyword list immediately rather than waiting weeks to discover wasted spend through search term reports. Agencies managing several client accounts use it to quickly apply a consistent starting negative list across similar campaigns, then refine per-client from there. Because irrelevant clicks - from job seekers searching "[your service] jobs" or bargain hunters searching "free [your service]" - drain budget without ever converting, filtering them out from day one is one of the simplest ways to improve a new campaign's return on ad spend.
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Frequently asked questions
What is a negative keyword?
In Google Ads/Bing Ads, a negative keyword tells the platform NOT to show your ad for searches containing that term - used to filter out clearly irrelevant traffic (e.g. a paid software company excluding "jobs" so it doesn't pay for clicks from job seekers).
How do I use this list?
Copy the generated list and paste it into your ad platform's negative keyword list at the campaign or ad group level - most platforms accept one keyword per line, matching the format this tool outputs.
Will this list work for every business?
This is a solid general-purpose starting list - always review it against your specific offering (e.g. a business that genuinely does offer free trials shouldn't exclude "free") and add your own negative keywords based on your search term reports over time.
